Keystone InStore has been developed to meet the vision of unified commerce with seamless online and in-store journeys, complementing our established Keystone Accelerator.
At its heart is a Colleague App, that combines assisted selling, clienteling, point-of-sale store payments, customer care and a multitude of blended cross channel customer journeys. All responsively delivered across desktop, tablet and mobile.
Following the lead of Keystone Online, it is product-engineered and built entirely following MACH architecture principles to be an enterprise scale digital platform. It is extensible to provide strategic flexibility to our clients, and is a fully internationalised, multi-store/country/brand ready platform from the ground up.
The Accelerator has been developed to support the commercetools InStore product launch, early adoption at target clients and based on beta access & proof of concept work with the Nebula Terra / commercetools InStore product team over the past 6 months.
Keystone InStore offers a flexible cross-channel MACH architecture that at its core orchestrates together commercetools Composable Commerce + commercetools InStore within a flexible new React-based Colleague App and GraphQL aggregation layer.
The Colleague App leverages common architecture layers from our Keystone platform so that we don’t just have a common commerce back-end, but consistency across all the digital platform components and modular services providing business logic. Key integrations and components include:
commercetools: Core commerce functionality
commercetools InStore: Federated module point-of sale for instore payments, device management and fiscalisation
Algolia: Advanced search capabilities
Contentful or Amplience: Flexible content management solutions
Auth0 or Entra: Colleague authentication and role-based access control
Talon.One: Complex in-store promotions and loyalty
Gradient Edge Order Data Centre or Fluent Commerce: Fulfilment and single view of cross-channel inventory
Akeneo: Advanced product information management for clienteling
Adyen or Worldpay: Secure payment gateways
Cloudflare or Amazon Cloudfront: CDN
The accelerator is provisioned through infrastructure-as-code for rapid and repeatable deployments, with a cloud-native, serverless approach allowing for highly scalable deployment on AWS and Azure.
Product Engineered Quality: Developed by our product engineering team, with a refined roadmap and project feedback loops working closely alongside the commercetools InStore product team. Composable architecture patterns underpinned from Keystone Online, production-proven many times over.
Accelerated Time-to-Market: Quickly deploy a robust production-proven digital commerce platform with pre-built integrations and best practices, reducing the time between concept and launch.
Scalability & Flexibility: Designed to handle large-scale, complex digital commerce environments. The Keystone InStore Colleague App supports frontend module federation, extensive product catalogs, high transaction volumes and multiple stores.
Modular Architecture: Easily extend and customise the platform with additional features and integrations to meet specific business requirements without compromising core functionality.
Rapid POCs & Pilots: Provisioned at the start of your project as a fully functional unified commerce platform, Keystone enables rapid POCs, exploratory prototyping and early pilots.
Reduced Risk: A production-proven composable commerce architecture with developer guardrails and a host of production-ready optimisations across security, performance, and operations.
Security and Compliance: Built with enterprise-grade colleague authentication and role-based access control.
