B2B Commerce Orchestrator

Part of the AI Accelerator Suite by Empathy Lab
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Purpose of the solution

Today’s buyers expect seamless, personalized, and consistent experiences — across every channel, country, and brand. Our AI-powered accelerator with its end-to-end approach helps marketing and growth teams deliver on that promise, fast.

It transforms complex B2B(2C) commerce into a streamlined, data-driven experience — empowering you to launch campaigns faster, personalize content at scale, and connect your brand story across regions and touchpoints.

You get faster time-to-market, fewer operational headaches, and the flexibility to experiment, adapt, and grow — without waiting for lengthy replatforming projects.

Composition of the Accelerator

Our accelerator includes:

  • AI Orchestration Layer – with ready-to-use agents that handle:
    – Personalized search and product discovery
    – Content enrichment, creation, and validation
    – Anomaly detection for smarter operations
    – Workflow-integrated AI code generation (speeding up iteration cycles)

  • Pre-Built Multi-Site Storefront – ready for multiple brands and regions, including:
    – A design system and Figma component library for brand consistency
    – WCAG compliance baked in
    – Personalization and B2B(2C) features right out of the box

  • Proven Discovery & Implementation Methodology – ensuring marketing, sales, and digital teams align early on objectives, buyer journeys, and content strategy

  • Pre-Composed Tech Stack – with integrations for Commercetools, CMS, PIM, ERP/CRM, analytics, and more — so your teams spend less time waiting for IT and more time growing revenue

Benefits of the solution

We’ve designed this accelerator around the outcomes marketing leaders care about most:

  • Speed to market – launch new campaigns, products, and experiences up to 20–35% faster

  • Brand consistency – prebuilt multi-brand, multi-country storefront with a design system that keeps every touchpoint on-brand

  • Personalization at scale – AI-powered search, recommendations, and content creation tools for relevant customer journeys

  • Data clarity – out-of-the-box dashboards to measure ROI, campaign impact, and buyer behaviour

  • Reduced risk – proven implementation approach minimizes disruption and keeps you in control

empathylab accelerator overview