Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce, and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom, and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
Optimizely’s intelligent content orchestration and experimentation capabilities, combined with commercetools’ enterprise commerce platform create a world-class solution for delivering personalized, data-driven omnichannel shopping experiences with speed, agility, and innovation.
commercetools to Optimizely Graph integration
Content-side: syncing cacheable product data for CMS use
Structured product data from commercetools — including names, SKUs, descriptions, and imagery — is synced into Optimizely Graph in real time. This enables CMS users to easily access and embed live product content within landing pages, articles, and promotional experiences. Because the data is cacheable, it's ideal for driving contextual commerce use cases across content-driven journeys, with no manual updates or developer handoffs required.
With this integration, commercetools product data will now sync to Optimizely Graph, making products available in Optimizely's SaaS CMS to deliver highly engaging product pages.
Further, marketers benefit from:
Faster Time to Market: Marketers can instantly reference live product data (like price, availability, descriptions) inside the CMS to create landing pages, banners, and product showcases — no waiting for manual syncs or developer help.
Personalized Content at Scale: Real-time product info + Optimizely’s personalization engine means you can dynamically show different products based on user behavior, geo, or segments — all from within the CMS.
Improved Merchandising Accuracy: Any product update made in commercetools (e.g., a product going out of stock) reflects instantly in Optimizely content, reducing errors and manual content updates.
Composable Power, Unified UX: You're connecting a headless commerce engine (CT) to a modern SaaS CMS (Optimizely), giving business users autonomy while still maintaining structured, composable architecture.
