Mercaux helps transform retail stores from a simple point of sale, into a multi-purpose centre that delivers personalised in-store customer experiences, omnichannel sales and remote selling, as well as serving as a customer acquisition and data capture channel.
Mercaux achieves this by deploying its built-for-purpose modular in-store digital platform that acts as an interface between a retailer’s critical business systems, such as e-commerce, OMS, PIM, and CRM, and to store associates and customers shopping in-store.
Mercaux’s full suite of solutions can be operated by store associates (e.g., Assisted Selling, Clienteling and mPOS), or self-served by customers (e.g., appointment booking or QR apps). In addition Mercaux captures unique and rich in-store customer behaviour data, which can be leveraged in E-commerce and Marketing channels, as well as insights on staff performance and product interest.
When clients like Nike, Holland & Barrett and Tendam adopt digital tools in their stores, they typically go live in 2-4 weeks with the initial solutions and see an increase in conversion, loyalty and units per transaction (UPT). On average they experience a sales uplift of 8% and 5x+ ROI. Results are displayed alongside customer behaviour, staff productivity and product interest data in a dedicated HQ analytics platform. This platform also contains the Content Management System to curate all content displayed across Mercaux’s App.
Mercaux has been listed in Retail Week’s Discovery list for two years running, which shines a light on the world’s top tech companies whose innovative solutions are supporting the retail sector both during the pandemic and in the future. Mercaux was also listed as Technology Vendor of the Year at the RTIH Awards.
The integration with commercetools is helping to deliver our main in-store solutions:
Sales Assist and Omnichannel
The integration itself consists of 2 different parts. The first one is the integration of what we call heavy data (product details, store list, inventory), leveraging Commercetools API to pull data on a scheduled basis via our Integration Hub.
The second part of the integration consists of live integration with Commercetools API for the scenarios that require instant access to the data, such as Clienteling or mPOS solutions.