Automate your merchandising and save time with Frosmo’s key features:
Ecommerce best practices provide a jump-start to your trial
Dynamic segmentation of website visitors Creates relevant audiences for targeted recommendations and promotion.
Algorithm-based content and product recommendations adapt to every click of the visitor.
Rule-based content and product targeting allow you to execute campaigns and offer special promotions and inspiration.
AI-driven, automated optimization, and A/B testing ensure that all your actions are based on data and winning recommendation strategies get most displayed.
Placements - any element of the site can be personalized
Reporting - total transparency to your results either through Frosmo Control Panel, Google Analytics or DataStudio or your analytics platform of choice.
Future proof architecture, the integration follows Google’s standards and a React Connector is available for full front’-end control
Frosmo implementation begins by placing the Frosmo tag on the ecommerce site header. More information can be found here.
Data tracking for Frosmo’s recommendations happens through DataLayer events. Frosmo recommends following Google’s Enhanced Ecommerce standard. Additional product data (for example availability) is provided through a product feed.
After the trial period, it’s possible to integrate your React application with the Frosmo Platform using the Frosmo React Connector.
