Dynamic Yield by Mastercard is an all-in-one operating system that is designed to deliver experiences that are personalized, synchronized, and optimized across the entire composable technology stack. From web personalization to in-app pop ups to text and email messaging, Dynamic Yield algorithmically matches content, products, and offers to each individual creating experiences your customers will love.
The integration between Dynamic Yield and commercetools streamlines and enhances the customer experience from end to end. By seamlessly combining the personalization prowess of Dynamic Yield with the agile commerce capabilities of commercetools, this integration empowers businesses to truly craft tailored, data-driven journeys for their customers. If you’re already a commercetools and Dynamic Yield customer you can start integrating the two right within your commercetools account.
Utilize this integration to automatically sync your product feed with Dynamic Yield’s advanced personalization system, ensuring product recommendations are using the most up-to-date inventory levels. Brands can create meaningful customer experiences with hyper-personalized recommendations, dynamic content blocks, social proof, and more. The headless architecture makes it so that the two connecting systems will fit right into an organization’s current composable tech stack.
Use Case Examples:
Improve Product Recommendation Accuracy: Leverage Dynamic Yield’s AI-powered algorithms to deliver personalized product recommendations, increasing cross-sell and upsell opportunities based on individual customer behavior and preferences.
Elevate Site Experiences with Dynamic Content: Merchants can display different content variations within banners, notifications, or overlays tailored to specific customer affinities or stages of the buyer’s journey to create long-lasting connections.
Motivate Shoppers using Social Proof: Generate greater online demand using product badges that can indicate how many items are left in stock, how many items are currently in shoppers’ carts, or how many buyers purchased the item this week.
Enhance Audience Segmentation: Create and define new audience segments to target based on events like recently purchased items, cart additions, demographics, and more.
Fuel Cross-channel Engagement: Expand personalization strategies to SMS, email, and push notifications, to drive increased conversion opportunities using pre-determined triggers like cart abandonment, price drops, or low inventory levels.
Test & Iterate Seamlessly: Streamline and optimize testing page elements such as layout, banners, call-to-actions, and pop-ups to identify the best performing variation.
