The Currency Alliance Headless Loyalty Platform operates as a cloud-based service residing with Amazon Web Services. Data can be stored with the application or distributed behind a client’s firewall.
The REST API can only be accessed by a fully-encrypted connection from known clients using keys. Within the API are about 30 endpoints that are each highly optimized for specific loyalty use cases – which means clients don´t have to build specific functionality in their own environment to complete any type of loyalty points accrual (earn), exchange, or redemption (spend) transaction.
Loyalty transactions can take place as a byproduct of purchase transactions on the commercetools platform, as well as via any other online systems or offline retail locations so that the loyalty program can be deployed by a client across every touchpoint they have with customers. The Management Portal is very intuitive and allows non-technical team members to manage all elements of their loyalty program.
The platform also integrates easily with CRM and Campaign Management systems from 3rd parties, so clients have all their data in one place and can easily coordinate/control all customer messaging.