Voyado Elevate

A powerful product discovery engine for e-commerce growth

Integration Type

Search Solutions
Machine Learning & AI

Developed By

The DX team at Voyado

Voyado customer experience cloud

Voyado is the leading customer experience cloud for e-commerce players and retailers, providing the #1 solution for personalized and relevant experiences – across all channels. With the Voyado customer experience cloud, we enable unified and actionable customer data across all touchpoints of the organization for retailers to engage their customers, elevate their customers’ experiences, and evolve their brand.

This is made possible by combining Engage – a multichannel marketing platform for increased customer loyalty, with Elevate – a powerful product discovery engine for e-commerce growth and gain full actionable knowledge about each customer and their intentions.

Voyado Elevate integration for commercetools

The integration enables the power of Voyado Elevate - a product discovery engine on autopilot that shows highly relevant, intent-based search results and product recommendations on your site, to be utilized together with commercetools. It will elevate the shopping experience online and ultimately improve your business by increasing conversion and sales.

Voyado Elevate enables highly automated merchandising, relying heavily on AI to help retailers to increase their capacity, be more relevant to customers, and scale their operations in a whole new way.

 

The Elevate for commercetools site Integration element enables:

  • Displaying the rendered content from Voyado Elevate on your site – utilizing the API endpoints, supporting numerous predefined use cases, such as autocomplete and search for products and content, site navigation and landing pages, recommendations, and checkout pages.
  • Collecting behavioural data - the process of tracking user interactions (e.g. browsing of your site, clicking on products, adding products to the cart, making purchases, mark-ups of favourites), and notifying Voyado Elevate of these actions.

The benefits:

  • Radically more relevant online shopping experiences for the customer through best-of-breed search, navigation, and recommendations
  • AI and business domain knowledge utilized for optimizing and scaling the digital customer experience and business results
  • Higher relevance of product recommendations in any given context from using several algorithms, fed with behavioral data
  • Automated merchandising for increased conversion and sales
  • Frees up time for the marketers to do more quality work, instead of getting stuck in repetitive tasks
  • Simply enables retailers to do more and better business

 

Find out more on https://www.apptus.com/

Description of the Integration

Description of the Integration
The Voyado Elevate integration conceptually consists of producing and scheduling updates of product data (Data Integration) and utilizing the Elevate API to send requests and provide behavioral data for relevance (Site Integration). Read more at https://docs.apptus.com/elevate/4/integration/.


The Data Integration element is the automated synchronization of the product catalog (i.e. products, variants, prices, availability, categories etc.). Voyado provides you with a service integration template, that enables full and partial export of the commercetools product and category catalogue. Updates to the catalogue are caught from the messaging queues offered by commercetools, and by default include support for product and category, cart, and order updates.


The Site Integration element is the process of:

  • displaying the rendered content from Voyado Elevate on your site. The API contain endpoints for numerous predefined use cases, such as autocomplete and search for products and content, site navigation and landing pages, recommendations, and checkout pages.
  • collecting behavioral data, or the process of tracking user interactions (e.g., browsing of your site, clicking on products, adding products to the cart, making purchases, markups of favorites), and notifying Voyado Elevate of these actions.

 

The Site integration can be implemented at the front-end or the back-end, depending on preference, utilizing our java script library (https://docs.apptus.com/elevate/4/integration/api/javascript-library/) or our RESTful API (https://docs.apptus.com/elevate/4/integration/api/specification/). A set of guides (https://docs.apptus.com/elevate/4/guides/) are provided to help you with the integration, as is our team of technical experts.


Once implemented, all Voyado Elevate features are accessible (feature overview: https://docs.apptus.com/elevate/4/features/), including radically smarter autocomplete and search, numerous recommendation types for usage in different contexts, as well as powerful product listings. All driven by several different algorithms to determine the relevance of a product given its current context, including product life cycle analysis, visitor behavioral insights, exposure strategies, merchandising actions such as promotions or demotions, as well as business domain knowledge, giving your visitors the best-in-class, all-inclusive and pure AI based digital customer experience.


Automated retargeting, i.e. email recommendations, are available 

(https://docs.apptus.com/elevate/4/email-recommendations/). The retargeting feature can be applied on customer emails, used in newsletters, order confirmations, segmented campaign emails et cetera.


The Voyado Elevate Apps (https://docs.apptus.com/elevate/4/apps/), are used to monitor and control the Voyado Elevate performance, managing product promotions/demotions, controlling exposure strategies, gaining insights into search relevance, user administration, and more.


The integration process is fast and agile with API-first in mind. Voyado Academy provides knowledge transfer for our customers and partners. Voyado Expert Services provide help during your implementation project. Voyado Support caters 24/7 assistance, always.

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