This integration is best suited for various use cases requiring both content management and commerce functionality. Supported use cases include:
1. E-commerce Websites with Rich Content: Drupal can manage extensive content such as blogs, articles and tutorials, while commercetools handles the commerce aspect from product management, transactions and product inventory.
2. Omnichannel Retail: Integration allows consistent content management across various channels (web, mobile, social) while commercetools ensures a seamless commerce experience across all platforms.
3. Content-Driven Commerce/Shoppable Content: Link content managed by Drupal to products in commercetools and enable product shopping from the content.
4. Headless CMS Architecture: Drupal as a headless CMS can deliver content to various frontends, with commercetools providing a headless commerce backend to manage transactional data across platforms.
5. Content Syndication and Multi-Site Management: Drupal can manage content for multiple sites or microsites, with commercetools handling the commerce operations for each site, enabling localized content and product offerings.
6. Content and Commerce Analytics: Integration allows combining content performance metrics from Drupal with commerce analytics from commercetools to optimize content strategies and improve conversions.
