The Apptus eSales integration process consists of two central elements – Data Integration and Site Integration. An overview of the process can be found at https://docs.apptus.com/esales-enterprise/guides/integration-overview/.
The Data Integration element is the automated synchronisation of the product catalog (i.e. categories, products, variants, prices, availability etc.). Apptus provides you with a service integration template, that enables full and partial export of the Commerce Tools product and category catalogue. Updates to the catalogue are caught from the messaging queues offered by Commercetools, and by default include support for product and category, cart and order updates.
The Site Integration element is the process of
collecting behavioral data, or the process of tracking user interactions (e.g. browsing of your site, clicking on products, adding products to the cart, making purchases, markups of favorites), and notifying eSales of these actions.
displaying the rendered content from eSales on your site. Apptus eSales provides a library supporting +30 predefined use cases such as personalized search, navigation, recommendations and top lists.
The Site integration can be implemented at the front-end or the back-end, depending on preference, utilizing our java script library (enterprise Web API v2) or our RESTful API (enterprise RESTful API). A set of guides (enterprise Guide) are provided to help you with the integration, as is our team of technical experts. Once implemented, all eSales features are accessible, including radically smarter autocomplete/product and category suggestions, search with auto-generated synonym support, personal and trend-based recommendations, navigation, relevant faceting and plenty more, giving your visitors the best-in-class, all-inclusive and pure AI based digital customer experience.
Automated retargeting, i.e. personalized email recommendations, are available (enterprise email recommendations). The retargeting feature can be applied on customer emails, used in newsletters, order confirmations, abandoned cart endorsements, segmented campaign emails et cetera.
The Apptus eSales Apps (eSales Apps), are used to monitor and control the Apptus eSales performance, managing product promotions/demotions, controlling exposure strategies, gaining insights into search relevance, user administration, and more.
The integration process is fast and agile with API-first in mind. Apptus Academy provides knowledge transfer for our customers and partners. Apptus Expert Services provide help during your implementation project. Apptus Support caters 24/7 assistance, always.